· Overall objectives should be broken down into daily objectives; they should be clear, concise, specific, focused, quantifiable and measurable.

 · Set personal goals to support your objectives.
       
· Make sure you can measure the results of your participation so you can determine the value of the show for future participation.
 
· Develop one simple message, tied into the show theme if possible, to use as your booth theme.

 

· Prepare a press kit with your message and send it out with invitations to appropriate media personnel.