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Tradeshow Tip #9 - Choosing a Booth
 
Selecting a booth is a crucial first step in preparing for a successful show. When strategically selecting your location be sure to consider these points:
  • As close to the center of the hall as possible
     
  • On the right side of the hall 
     
    • Most attendees start on the right and get tired by the time they get to the left side of the venue
  • Away from rest rooms, telephones or concession
     
  • Corner locations 
     
    • They give you access to cross aisle traffic
       
  • Avoid dead end aisles
     
  • Avoid adjoining booths with distracting demonstrations

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