Tradeshow Tip #21 - Promotions
Face-to-face contact is the greatest benefit of trade show participation. This makes generating qualified prospects to utilize the contact extremely important.
Effective promotions - not just advertising - will increase the number and quality of attendees who stop at your booth to discuss your products and services.
Advertising lets people know that you will be participating in a trade show and promotions give them a reason to visit your exhibit.
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Pre-show promotions attract pre-qualified decision-makers to your booth.
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Continue using variations of the promotion during and after the show to ensure that you are thought about often, and in a way that positively differentiates you from competitors.
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Personally invite your key prospects; 61 % of attendees come because an exhibitor has invited them.
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Pre-show phone invitations triple attendance.
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When inviting prospects direct them to
a landmark so that they can easily find your booth.
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Use one message that is clearly defined and easily remembered.
Using a promotion to create interest in your booth combined with advertising to direct and remind prospects of where your booth is will increase the amount of QUALIFIED traffic at your booth!
